Selfridges X Sevdaliza - 'SUPERFUTURES' Exhibition

Our planet is nothing less than extraordinary. But we have reached a tipping point where its future, along with the life it sustains, is at stake. And we know that the decisions we make today will create the blueprint for tomorrow.

As we continue to imagine and create a more sustainable future at Selfridges, this exhibition helps us stretch our imagination to its limits to explore what the future might hold. How might we live? What might we look like? How will we behave? And what might it feel like?

We have worked with artists, thinkers and brands who paint a picture of a hybrid, fluid future. A world where opposites attract…

“Boundaries between human and machine, organic and crafted, nature and culture, physical and virtual, young and old are blurred. Established ideals of beauty and body are challenged, and bygone ways of producing, consuming and fuelling are pulled into question,” explains Agnes Gryczkowska, SUPERFUTURES guest curator.

Together, let’s explore visions for a positive, sustainable and forever expanding future. A future in which we can live better and brighter. A super future.

Had the pleasure of working on the SUPERFUTURES exhibition in collaboration with @sevdaliza_ x @theofficialselfridges

The window display at Selfridges will be on until the 16th of October. Please go check it out!


Creative direction - @lorenahydeman @mutantboard

Edit / Animation / VFX - @jordchappell

3D Dahlia Model - @gg_saurel

Additional CG - @petterscholander

Sound Design - @pholouk

AR Filter Design - @viv_galinari