Second skin couture 🧬 For @absolutuk’s new series, #BornToMix, @chet__lo, @itstayce, and @institute_digital_fashion team up to explore the future of fashion.
For decades, #Absolut has collaborated with some of the biggest names in fashion – the debut #BorntoMix project sees #ChetLo, #Tayce, and #IDoF’s @cattytay and @leanneelliottyoung create a spiky, expressive second skin, challenging existing stereotypes and perceptions of fashion, providing a vision of the future.
Tap the link in bio to see more 📲
Dir. by @benxcole.
Production Company: objectandanimal
Producers: @bindybaby @romyjo_x
DOP: @luke.c.harper
Art Director: @lilian.qu
Production Design: @furmaan.ahmed
Edit: @mahferraz @cutandrunedit
Animation / VFX: @jordchappell
Composition and sound: @__spent @louisray__
Grade: @etc.colour @_oliviarosejessop @Janakgr
